Nobody was right when they predicted that 2022 would bring a happy end to COVID-19. The continuing pandemic affected us all this year. As a result, it altered the ways in which graphic designers display information and, by extension, how they may offer their own businesses or themselves to the public.
The shocking events of the last year have paved the way for a new, more experimental wave of psychedelic design. A solid online presence is essential for modern businesses, and we learned that customers are pickier about the authenticity of the brands they support.
The present atmosphere makes it hard to predict what will be popular in the world of graphic design in the near future.
Instead, let’s take a look at the potential effects of the most current innovations in graphic design on areas as varied as advertising, journalism, the workplace, and interpersonal exchanges. What connects these patterns is discussed for your information as well.
Important visual design tips for integrating these movements into future reports, infographics, and social media postings will also be shown to you.
The year 2023 will be characterized by a preponderance of creative pragmatism.
In 2022, designers will be pushed to find a balance between their creative impulses and the needs of their businesses. There will be a strong emphasis on form and utility in the final designs.
Now that I’ve made it through this wild ride of a year as a graphic and communication designer, I’d want to provide a portrait (in words and photos, for once!) of my take on creative pragmatism.
Just what is creative pragmatism?
“Creative pragmatism” is a concept that merges the artistic with the practical.
A willingness to experiment, openness to new ideas, and the ability to inspire others around you are all necessary ingredients in the creative process. To have a pragmatic view is to prioritize real-world considerations above abstract theories.
The Great Resignation is the general feeling of hopelessness and resignation that has pervaded society since the outbreak of the pandemic. As a result of reaching rock bottom, many workers are rethinking their professional and personal goals.
From musicians to accountants, everyone in the workforce wants to feel like their efforts are appreciated. Meanwhile, after living apart for a time, people are beginning to appreciate the value of keeping in touch with friends and family.
In this approach, we arrived at a creative kind of pragmatism.
It exemplifies an approach to design that is riskier and more emotive, with a stronger emphasis on communicating an idea.
The following 2023 graphic design tendencies may be traced back to the meeting point of imagination and realism:
1. Icons of retrofuturism from the 1990s
2. The presentation of dynamic data
3. Disparity that is accentuated, third
4. Two- and three-dimensional character illustrations
5. reasons why you should embrace experimental typography
6. An abstract, asymmetrical design with a background and patterns
1. Icons of retrofuturism from the 1990s
Thanks to innovative reuse, ’90s-style psychedelic graphics and stickers are making a return.
Though it has historical ties to the counterculture and the surrealist movement, the psychedelic aesthetic now serves a commercial purpose.
These oddball, upbeat emoticons will soon be everywhere you look on the internet. One of the most distinguishing features of this design trend is its emphasis on an authentic, eye-catching, and frequently hand-drawn look.
What worked and what didn’t in the ’90s heyday of retro-futurist imagery
Use graphics like icons and stickers to spread the word about your company and show off your flair.
Then, use them along with the fonts you’ve chosen to advertise your brand via various outlets including product packaging and digital media. This design is versatile enough to be used for corporate leaflets. Take a look at the examples we’ve given.
2. background and patterns in an abstract, asymmetrical design
Due to the retro style’s lasting influence, 2023 will see a continuation of the popularity of geometric backgrounds and patterns.
The 2021 trend of geometric patterns, which Abstract Geometry helped popularise, is only starting to get more pace this year. The employment of symbols in the creation of fresh, asymmetrical designs is anticipated to rise as a result of the pragmatic creativity that is now flourishing in the world. Modifications to seeing conditions based on abstract asymmetrical patterns and geometric shapes
These designs are so flexible that they may be used in everything from advertisements to annual reports. Look at the examples I’ve supplied to get a better idea. It is possible to create geometric patterns by continually assembling basic shapes like squares, triangles, and circles.
3. The disparity that is accentuated, third
New York Fashion Week Spring/Summer 2022 will feature “a broad and distinct assortment of colours,” according to the Pantone Color Institute. These colours will bring together “our yearning for calm and comfort with free-spirited optimism and cheerful adventure.”
Please provide some examples of colours that are really different from one another.
Blue and yellow, for instance, as well as purple and pink, are examples of complimentary colours since they sit on opposite sides of the colour wheel.
Figure out how to use and make the most of strong contrast in your photographs.
The easiest way to illustrate creative pragmatism is by using opposites. This colour palette may be used for a 2022 refresh of your landing page, research report, and infographics.
4. Two- and three-dimensional character illustrations
It was obvious to everyone in 2022 that 3D visuals were taking over the web and social media. 2D hand-drawn illustration is seeing a rebirth despite the continued and expanding popularity of 3D computer graphics. As a result of innovative pragmatism, creators of all stripes have combined 2D and 3D styles to form a new mashup subgenre. The spontaneity and authenticity of traditional 2D drawings are married with the realism of 3D photos in this innovative new art form. guidelines for using character art in visuals
Scenario drawings are still the finest alternative for visually and audibly expressing marketing information, even if 3D-style material will dominate the internet.
The protagonist and the adversary in a scenario are usually shown as they complete a job. The retro-futuristic style of the ’90s will be heavily referenced in 2022 scenario graphics.
5. reasons why you should embrace experimental typography
In 2022, there will be new developments in the world of typeface design. More and more movie and TV posters are using typography, as seen by the success of titles like “Loki” and “The Squid Game” in recent years.
What is meant by the term “experimental typography,” and how you might use it into your own designs
Please provide some instances of creative pragmatism in typography.
Try out different fonts and images in your writing. It’s a creative way to design a poster or other visual representation of your company’s goals.
The usage of serif fonts is also on the rise in 2022. Close inspection of experimental typography reveals that serif typefaces predominate. Why? Serif fonts are preferred because of their sophistication and readability. The ideal fonts to experiment with while maintaining a focus on readability are, therefore, those listed above.
6. Sixthly, the visualisation of dynamic data
In preparation for the future relevance of this skill, data visualisation approaches are being taken to a whole new level. You have entered the realm of communication!
We may be able to anticipate interactive data visualisation in 2019 as a result of developments in virtual reality and augmented reality. The phrase “walking into your data” refers to this in BadVR’s jargon.
You don’t have to join in on every trend.
We have concluded our research on the most significant developments in graphic design for 2023.
These habits shed light on the human need to feel that one is part of a community and has a purpose. Piktochart is just as excited as you are about this new feature.
How do you see graphics and visual design evolving by the year 2023?
What current visual trends (such as those seen in infographics, annual reports, films, and presentations) are you most looking forward to implementing into your future visual assets?
Finally, you shouldn’t feel like you have to follow any of the above trends in taste.
What important is that your photos and visuals convey your intended message to your audience, regardless of the fad that may be in vogue at the time.
